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Faculty Profile

Dr. Suiwen (Sharon) Zou

Suiwen (Sharon) Zou

Curriculum Vitae:

  • Ph.D. Recreation, Park and Tourism Sciences
  • Texas A&M University

Dr. Zou's research focuses on service marketing from the consumer's perspective in the context of tourism and leisure. The overarching goal of her research is to improve tourism/leisure experience and community well-being by examining consumer's perceptions and devising innovative marketing practices.


Her research interests include:

  • Behavioral pricing
  • Service recovery
  • Mobile disruption in tourism marketing
  • International destination branding